Loading…
Close
Close

Rotate your device to see the full experience.

CLOSE

We notice that you're using an older browser. You'll need a more modern internet browser to experience this site fully.

We are engineers, but we are also artists.

An artist can challenge an engineer with the impossible.

An engineer can make the impossible possible.

We measure our success with the flutter of a heart or a bead of cold sweat.

After all, it's not about what we make; it's about what we make you feel.

BE MOVED

Play Video

Separating camera and phone, we brought artistry and engineering together.

We introduced the creator of the world’s largest model railroad to a photographer specializing in miniatures. Together, they used Sony’s QX100 Lens-Style Camera to share Northlandz with the world.

Northlandz Explore Northlandz

Engineers made it work underwater. Artists make it fun underwater.

We invented new technology to let our phones know when they're underwater. And a suite of Underwater Apps that shows what they can do underwater. Play with them, practice and have fun! For developers interested in furthering this new technology with us, visit GitHub to learn more.
Roll over the icons for descriptions. Click them to watch demonstration videos.

Together, artists and engineers taught the Walkman to swim.

Today some people wouldn’t even consider going for a run without music. It’s funny how crazy ideas stop being crazy once somebody is smart enough to build them. Recently we asked, “Why can’t people listen to music underwater?” Then we answered our own question. They can.

“Skeptics”

If an engineer can be an artist, technology can be a musical instrument.

Yoshiyuki Kaku, lead designer of the AR1 Loudspeaker, fell in love with classical music as a child. Later, he went on to study physics. This combination made him the perfect man to revolutionize speakers—and Sony gave him seven years to do so. Unsurprisingly, he approached a grand piano company to help him do it.

When artists meet engineers, their output ends up in your living room.

A decade ago, Sony and all of the other movie studios got together for a big meeting. Their goal was simple—to set a new standard in digital cinema, giving it the richness and emotive power of film. This discussion spurred the creation of the first 4K digital motion-picture camera, then the first 4K digital projector and finally the first 4K TV coming soon to a living room near you—if it’s not there already.

Engineers make what you watch beautiful. Artists make what you watch it on equally so.

You don’t wear a TV. You do wear the Personal 3D Viewer. So, we had to rethink our process. We started by designing from the inside out but ended up with a chunky, unwieldy viewer. So we reversed tack and designed the outside first. Only then did we arrange the internal workings and make something desirable to both watch—and wear.

“Floor Plan”

Vision becomes reality when engineers listen to artists.

A photo taken with a medium-format camera was shown to a product designer, who was asked, “Can this be taken using a Sony camera?” The photo had the depth and subtlety of film. At the time, a digital camera couldn’t replicate it. So the designer dedicated himself to creating a camera that could—the RX1R Premium Compact Camera.

When engineers share control with artists, they create a better controller.

We believe that video games are an art form and those who create them, artists. For this reason, Sony gave game designers early prototypes of controllers so they could give our engineers input. The result is DUALSHOCK 4, a controller built with the game first in mind.

Golden Guinea Pig 

When the world called us a guinea pig, we said, “Thank you.”

A journalist once called us a guinea pig
because the results of our experiments were copied by others.
It was meant as an insult, but we took it as a compliment.
Combining artistry and engineering IS an experiment—
but when artists work with engineers, every day is a chance to be moved.