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An artist can challenge an engineer with the impossible.
An engineer can make the impossible possible.
We measure our success with the flutter of a heart or a bead of cold sweat.
After all, it's not about what we make; it's about what we make you feel.
We introduced the creator of the world’s largest model railroad to a photographer specializing in miniatures. Together, they used Sony’s QX100 Lens-Style Camera to share Northlandz with the world.
We didn’t just make a waterproof phone for when bad things happen. We made it so you can use it in fun new ways. Check out what happens when artists and engineers come together to create a suite of underwater apps. Coming soon to the Xperia Z series.
Today some people wouldn’t even consider going for a run without music. It’s funny how crazy ideas stop being crazy once somebody is smart enough to build them. Recently we asked, “Why can’t people listen to music underwater?” Then we answered our own question. They can.
Yoshiyuki Kaku, lead designer of the AR1 Loudspeaker, fell in love with classical music as a child. Later, he went on to study physics. This combination made him the perfect man to revolutionize speakers—and Sony gave him seven years to do so. Unsurprisingly, he approached a grand piano company to help him do it.
A decade ago, Sony and all of the other movie studios got together for a big meeting. Their goal was simple—to set a new standard in digital cinema, giving it the richness and emotive power of film. This discussion spurred the creation of the first 4K digital motion-picture camera, then the first 4K digital projector and finally the first 4K TV coming soon to a living room near you—if it’s not there already.
You don’t wear a TV. You do wear the Personal 3D Viewer. So, we had to rethink our process. We started by designing from the inside out but ended up with a chunky, unwieldy viewer. So we reversed tack and designed the outside first. Only then did we arrange the internal workings and make something desirable to both watch—and wear.
A photo taken with a medium-format camera was shown to a product designer, who was asked, “Can this be taken using a Sony camera?” The photo had the depth and subtlety of film. At the time, a digital camera couldn’t replicate it. So the designer dedicated himself to creating a camera that could—the RX1R Premium Compact Camera.
We believe that video games are an art form and those who create them, artists. For this reason, Sony gave game designers early prototypes of controllers so they could give our engineers input. The result is DUALSHOCK 4, a controller built with the game first in mind.
A journalist once called us a guinea pig
because the results of our experiments were copied by others.
It was meant as an insult, but we took it as a compliment.
Combining artistry and engineering IS an experiment—
but when artists work with engineers, every day is a chance to be moved.